In preparation of the Tour de France coming to Denmark, the viking museum Kongernes Jelling asked Innopixel to develop an installation where visitors can mount a fixed bicycle and escape bloodthirsty vikings chasing you, while getting a selfie.
For this project we were thrilled to help the museum develop a completely new concept for their special Tour de France Viking exhibition. The museum was particularly interested in an experience that combined the Tour de France with the viking era.
Innopixel began developing the concept together with the museum and our vision for the project was quickly solidified. The visitor would mount a fixed bicycle, and see themselves be chased by vikings. After the experience, the visitor would be able to send captured selfies to themselves.
Our first real challenge was to explore the market for reliable solutions, and explore which technologies would fit our needs. The biggest issue would be the capture solution, which would need to perform several tasks at once. Another big challenge was to set up a racing bicycle, and have it be fixed completely, so that the installation would not break after hard repeated use.
Exploring a new and innovative way for museum visitors to experience and interact with history.
After exploring the market we came to the conclusion that there existed no application already, which could replace a background with a video, and simultaneously take selfies that could be sent to an email afterwards. We therefore teamed up with PieLab to create the application ourselves. This also allowed us to fully customize the application for a specific flow, and also custom tailor a User Interface befitting the viking museum. We also teamed up with Malstrøm to film the chasing vikings.
For this project we developed a full installation of several physical and digital components, all working together to create an interactive experience that ties together the Tour de France with the viking era. Because what will happen if you try to flee from a group of vikings?
Hint; it doesn’t end well.