To eliminate time and travel expenses when presenting the Novozymes facilities in Kalundborg to guests, we developed a virtual reality tour in collaboration with B-Visuals.

The Challenge

We collaborated with Nicolai Brix from B-Visuals on the project to create a virtual reality tour of the Novozymes facility in the city of Kalundborg.

The goal of the project was threefold. Firstly, the project should eliminate time and travel expenses. Secondly, Novozymes® wanted to be able to show off their facility without exposing classified trade secrets and/or technology. Thirdly, they wanted to enable their sales teams around the world to present the production facility to prospect buyers and clients.

Novozymes 360 video tour - Innopixel

Creating a new and innovative way for visitors to experience the Kalundborg production facility.

Our Approach

We knew that our client wanted the best possible virtual reality solution. They wanted the user of the virtual tour to feel like they were present at the facilities themselves.

Therefore we decided to record the facility footage using the Nokia OZO 360-degree camera, which is capable of recording 4k stereoscopic video for an unparalleled immersive visual experience.

Furthermore, we also captured full spatial audio using the Ozo’s eight exterior microphones to create the most comprehensive virtual reality tour possible.

Innopixel 3D model
Innopixel 3D model
Innopixel 3D model

The Solution

We settled on creating two versions of the virtual tour.

The primary version was made for the high-performance HTC® Vive® headset, which can handle the high-resolution video material. This version was meant for the full and uncompromised experience and a digital representation of a physical environment that is fun, engaging and convincing.

The secondary version was optimised for the Apple® iPhone® and iPad®. The reason behind the creation of this version was a need for portability and ease of use, so that the sales team could have the tour with them on the go. We optimised the virtual tour for these devices, achieving a simple and easily accessible virtual reality experience which you can fit inside your pocket or bag.

Innopixel 3D model


During this project, we achieved great insight in cross media production and how to utilise different parts of different media to create a coherent and usable product.

We discovered new aspects of intertwining processes and considerations regarding usability and flexibility. Virtual reality is a medium of the future, and we hope to do more projects like this in the future.

Project Partners

Companies involved

Services used

  • Design strategy
  • iOS® development
  • Unity® development
  • Video production
  • Speak / sound